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Dead or Alive 3

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Dead or Alive 3 (also known as DOA3) is the third main installment (5th overall) of the Dead or Alive fighting series. Developed by Team Ninja and published by Tecmo, Dead or Alive 3 was first released on November 14, 2001 in America as a launch title for the Xbox.

It was the first title of the series not to be released in the arcades, and the last game in the series to be rated "T for Teens" until Dead or Alive: Dimensions was released.

Story Edit

 Shortly after the events of the second Dead or Alive Tournament, the Dead or Alive Tournament Executive Committee took the the leader of the Hajinmon sect of the Mugen Tenshin clan, Genra, as a human weapon, to create the "ultimate fighter", as part of Project Omega.

The experiment was a success, and Genra was turned into the monstrous, inhuman creature Omega. To test the subject's skills against others, DOATEC held the third Dead or Alive World Combat Championship to use as a testing ground.

The leader of the Mugen Tenshin clan, Hayate and his half-sister Ayane (Genra's foster-daughter and heir) entered the tournament, also with their friend Ryu Hayabusa, to kill Omega to stop any destruction that may arise, and to kill Genra.

As the shinobi made it to the final rounds, an argument started about who should kill Omega: as leader of the clan, Hayate felt it was his duty to help a fellow master, and Ayane felt that, as the foster-daughter of Genra, only she could slay the monster her father had become.

After defeating Hayate, Ayane was the one who faced Omega. She managed to destroy the super-human, and Genra was laid to rest. As a result of Genra's passing, Ayane became the new master of the Hajinmon Sect.


DOA3 character select

The character selection screen showing off the playable characters, excluding Ein.

Dead or Alive 3 features seventeen playable characters, four of which were new to the series in this title. Only one character is unlockable and can not be played in Story Mode.

Returning playable charactersEdit

  • Kasumi, a kunoichi who rejected her duty to become the leader of the Mugen Tenshin clan and instead became a nukenin so that she could avenge her brother, Hayate, who was paralyzed by their uncle Raidou. Day after day, Kasumi is forced to defend herself from attempts on her life by highly skilled shinobi assassins. Now learning that Hayate is to be at the third Dead or Alive tournament, Kasumi is determined to see her brother once again.
  • Ryu Hayabusa, the modern super shinobi and the best friend of Kasumi's brother, Hayate. In the last tournament, he successfully brought down Bankotsubo, the feared Tengu of Destruction, who had brought chaos to the whole world. This time around, Hayabusa enters the tournament to save the world from Omega, an evil being created by DOATEC.
  • Zack, the funky dude who taught himself Muay Thai. One day, after spending all his winnings from the last tournament, Zack realizes that he has forgotten to do the one thing that he wanted to do: go to Las Vegas and enjoy the many luxuries of the famous city. Needing money to help fund his trip, Zack enters the tournament once again.
  • Gen Fu, the master of xinyi liuhe quan who fought in the previous Dead or Alive tournaments to obtain the money needed to cure his sick granddaughter, Mei Lin, who was suffering the ravages of a rare disease. Thanks to the prize money, Mei Lin is growing better and better everyday. However, one last surgery, which will require a vast sum of money, is needed to cure her completely. To save the life of his granddaughter, Gen Fu enters the tournament to win the money.
  • Tina Armstrong, a superstar in the world of women's pro-wrestling and the only daughter of the professional wrestler Bass Armstrong. She is a woman of boundless ambition who thirsts for even greater fame and celebrity. Although she finally made her debut as a model following the last tournament, Tina enters the tournament yet again to this time become an actress.
  • Bass Armstrong, an undefeated bad guy professional wrestler. Although Bass has already retired from his job, he enters the tournament to stop his daughter Tina from winning the tournament. Though Bass loves his daughter very much, he has always wanted Tina to become a professional wrestler, and is extremely upset in hearing that she now wants to become an actress.
  • Leon, a mercenary whose lover, Rolande, died in his arms saying "The man I love is the strongest man in the world". In order to justify Rolande's last words, Leon entered the last tournament, only to be defeated. With the memories of Rolande still haunting him, Leon is determined to win this time around, pledging his all upon the desert grave of his lost lover.
  • Bayman, the professional assasin who acquired his Russian martial arts in the military. Victor Donovan, who hired Bayman in the first tournament to assassinate Fame Douglas, sent a sniper to dispose of the assassin. Bayman easily quashed this feeble attempt on his life and in retaliation against his former client, enters the tournament to seek Donovan.
  • Jann Lee, the fighter without a cause who still walks a lonely path. Though the reputation of Jann Lee (also known as "the Dragon") is universal, his search for a stronger enemy never ends.
  • Leifang, known to many as the young genius of t'ai chi quan. Ever since Jann Lee saved her from a gang years ago, she has entered the Dead or Alive tournaments to test her skills against his. Jann Lee has demonstrated his superior skills in the last two tournaments, but Leifang won't let that stop her.
  • Helena Douglas, the illegitimate daughter of Fame Douglas, former leader of DOATEC, and his third known mistress. Whether she likes it or not, she is dragged into the intertwined conspiracies within DOATEC as the only living relative of Douglas. Captured at last by the anti-Douglas faction of DOATEC, Donovan challenges her to win the tournament. Wanting to know the truth, Helena has no choice but to fight.
  • Ayane, the younger half-sister of Kasumi and Hayate. Ayane's former teacher and foster father, Genra, the leader of the Mugen Tenshin clan's Hajinmon sect, has disappeared. Now the most powerful shinobi in the Hajinmon sect, Ayane learns that Genra has been turned into a puppet by DOATEC for its dastardly new project, Omega. Seeing what has become of her beloved father, Ayane realizes that fate commands her to put Genra out of his misery.

New playabe charactersEdit

  • Hitomi, the daughter of a Japanese mother and a German karate master, who has been training his daughter since she was just a child. Always wanting to join the Dead or Alive tournament in order to test her formidable skills against the real world, Hitomi's father has finally allowed her to participate.
  • Brad Wong, a master of zui ba xian quan whose teacher, Chen, one day says to him: "Bring me the legendary drink. The name is "Genra."" Though these words are a riddle to Brad, he began his journey in search of the mysterious "Genra". After three years of wandering, he finds himself in the tournament.
  • Christie, a cold-blooded woman who possesses all the characteristics required of an assassin and who has undergone the ultimate adaptation in excelling in the art of she quan, which she employs to the fullest. Christie has been hired by Donovan, leader of DOATEC's anti-Douglas faction, and enter the tournament in order to keep an eye on Helena.
  • Hayate, the older brother of Kasumi and Ayane, and the newly ordained eighteenth leader of the Mugen Tenshin clan. He was the subject of DOATEC's experimental superhuman project (Project Epsilon), in which he lost his memory. But during the last tournament, he recovered his memory and officially became the leader of the Mugen Tenshin. He is now set to enter the tournament again in order to defeat Genra, the superhuman created as a puppet of DOATEC's Project Omega.

Unlockable charactersEdit

  • Ein, a merciless karateka who suffers from amnesia. In actuality, Ein was the identity which Hayate took on after being experimented on by DOATEC and losing all the memories of his past. After regaining his lost memories during the second tournament, Hayate returns to being his former self and no longer goes by the name of "Ein".

Non-playable charactersEdit

  • Chen, the great master of zui ba xian quan who three years ago sent Brad to find the legendary drink of Genra.
  • Hitomi's father, a karate master who has trained his daughter since she was a child. Believing that Hitomi is finally ready to face the world, the karate master allows her to join the tournament and test her skills.
  • Mei Lin, the granddaughter of Gen Fu who has been severely ill with a rare disease since the very first Dead or Alive tournament. Now needing one more surgery to save her life, Mei Lin's grandfather enters the tournament to win the prize money.
  • Omega, the evil superhuman of DOATEC's Project Omega who was once the leader of the Mugen Tenshin's Hajinmon sect, Genra. With the third tournament being used as Omega's "slaughterhouse", many of the shinobi he once knew, including his foster daughter Ayane, have entered the tournament to defeat him.
  • Rolande, a thief whose last words before her death inspired her lover, Leon, to join the tournament and fulfill her statement.
  • An unnamed woman who make her appearance at the Las Vegas casino in Zack's ending.

Gameplay Edit


Helena and Christie performing a tag move on Gen Fu.

The basic gameplay controls and commands remain essentially unchanged from Dead or Alive 2; however, some minor tweaks have been added to the game system in the form of increased counter periods, unrestricted 3D-axis movement, and less emphasis on juggling combos. All these gameplay enhancements make the game more suited for beginners, and makes the artificial intelligence much more forgiving. Finally, the game incorporated less damage percentiles in counter maneuvers, added four new characters to the roster, and game's tag battle system controls were changed to insert Attack Change, a new tag system feature where the fighting character can switch places with his or her tag partner, which can then unleash an attack while a character is jumping in.

Despite the somewhat lacking gameplay updates of the US version, the Japanese version featured many gameplay changes, with new attacks for characters, tweaked move properties for attacks, and a new intro cinematic for the game. Among the tweaks was to render most moves as safe against throw punishment on a normal hit, and to make version of Dead or Alive 3, which is termed by the hardcore Dead or Alive players as the 3.1 update.

Unlocking EinEdit

Ein is the only unlockable character in Dead or Alive 3, and is playable in every gameplay mode, except Story Mode.

To unlock Ein, the player must finish Story Mode with every character then play Survival Mode with Hayate, getting enough victories so you can put your name in the rankings. While at the ranking screen, enter EIN as the name.

Development Edit

After the success of Dead or Alive 2, Tecmo was working on continuing the series when Microsoft approached them, offering a deal to develop the next Dead or Alive as an exclusive title for the recently announced Xbox. The Xbox was still in development, and Microsoft was in need of exclusive, high-profile games to show off the technical capability of their product. This deal also fit in with series creator Tomonobu Itagaki's design philosophy of always targeting the most powerful console available for the development of Dead or Alive games.

In 2001, the release of Dead or Alive 3 was announced in Japan, but the game was first released in the US, in order to coincide with the American Xbox launch. An updated version of Dead or Alive 3 was then released for the Japanese and European Xbox launches several months later.

Dead or Alive 3 saw the addition of two new female characters, Hitomi and Christie, as well as two new male characters, Brad Wong and Hayate (note that Hayate was not exactly a new character, as he appeared in the previous game as Ein, though his moveset is new). Hitomi quickly took off as one of the more popular female characters of the series, despite her late addition. Dead or Alive 3 became the best selling game of the series and one of the top 50 best selling Xbox games.

Dead or Alive 3 was later re-issued as part of the Xbox Platinum Hits of games, sporting a new case design and a reduced price of $19.99.

Booster DiskEdit

The European and Japanese versions of Dead or Alive 3 feature more content such as extra costumes, a time attack mode and a new CG introduction.

Because of its early release, the American version does not feature any of the above. On June 2002, the Official Xbox Magazine provided a 'Booster Disk' for Dead or Alive 3, which included all of the extra costumes released on the European and Japanese versions of the game. It did not, however, contain the extra fighting moves or general game balancing tweaks that the other versions brought.

The booster content continued to be provided with the Official Xbox Magazine demo disc from June 2002 to September 2002. Each disc featured the same content but gave magazine buyers multiple times to acquire it.

This update was also released as an unlockable in Dead or Alive Ultimate, called "DOA 3 Booster Disc". It can be unlocked if all costumes were unlocked for every character.


In addition to the original song in the game, three songs by the American rock band Aerosmith also appear in Dead or Alive 3. Nine Lives was used as the opening theme, and Home Tonight was played over the credits. Amazing was not used in the actual game, but was a music sample under the Settings option.

After the release of Dead or Alive 3, Tecmo released the Dead or Alive 3 Original Sound Trax featuring every original track from Dead or Alive 3.

Production creditsEdit


Producer & Director Tomonobu Itagaki
Chief Director Hiroaki Matsui
Project Manager Yasushi Maeda
Lead Programmers Takeshi Sawatari, Mitsuo Osada
Game System Designer Katsunori Ehara
CG Director Yasuo Egawa
Character Designers Yasushi Nakakura, Hideyuki Kato, Muneaki Kubota, Yoshiki Horiuchi
Stage Design Directors Hideki Niimi, Kenichiro Nakajo
Motion Managers Noriaki Kazama, Chitose Sasaki
Motion Director Masaki Koshikawa
Sound Composer Makoto Hosoi
Programmers Kazuhiro Kosuge, Takashi Watanabe, Tomonobu Kinugasa, Nobuhiro Oda, Tomotaka Ikawa, Yasunori Sakuda, Tatsuya Yarita, Takeshi Kawaguchi, Hiroaki Ozawa, Junichi Araki, Tetsuya Imamura, Taiyo Aramaki, Junichi Ueno, Takuro Sasaki, Kei Shinohara
Planners Motohiro Shiga, Masato Onishi, Yukihiro Fujita, Kohei Imai, Yosuke Hayashi, Masanori Sato
Motion Designers Tomoo Hiraoka, Manabu Morimoto, Shigefumi Ishizuka, Taro Yamauchi, Ryuji Ikeda, Takuji Otsuka, Takashi Morimoto, Yosuke Takahashi, Koji Motoume, Yojiro Hirashita, Hiroyuki Ebinuma, Daisuke Matsumoto, Naonori Osada, Hideki Sato, Yuki Naruse, Akira Izumi
Character Designers Haruhiko Shikata, Hideaki Takahashi, Akiko Matsui, Satoshi Kokai
Stage Designers Hideaki Kato, Junichi Ikeya, Tadashi Kawabe, Katsuhiro Mukasa, Naoki Ieda
2D Designer Junichi Nishimura
Sound Composers Takafumi Inamori, Ryo Koike
English Subtitle Aiko Kitagawa
Martial Art Advisors Long Fei yun (Seiryukai), Katsuhiro Takahashi (Seiryukai), Takuji Yoshikura (Kyokushinkaikan), Tohru Kishiyama (Ashiwara Kaikan), Zheng Bao Feng (Buto Kenpo Kyokai), Taisuke Kitamura (Buto Kenpo Kyokai), Tetsuya Hattori (Kaimon Kensya), Shigeki Ooki (Kouka Kokujutsu Syudokai)
Motion Actors Ebinuma Lee, Mika Iijima, Atsushi Kobayashi, Katsuyoshi Konno, Yasuyuki Adachi
Technical Cooperation Microsoft Xbox Advanced Technology Group, CRI Middleware, Visual Science Laboratory, Inc.
Ending Movie Tomonobu Itagaki (producer), Satoshi Kanematsu (producer), Hiroaki Matsui (screenplay & director)
Co-Producers Satoshi Kanematsu, John Inada
Executive Producer Max Naka

Voice castEdit

* Not listed in the production credits.

Character Actor
Kasumi Houko Kuwashima
Ryu Hayabusa Hideyuki Hori
Hitomi Yui Horie
Zack Bin Shimada
Gen Fu Takeshi Aono
Brad Wong Yukimasa Kishino
Tina Armstrong Yuko Nagashima
Bass Armstrong Daisuke Gouri
Leon Koji Totani
Bayman Banjou Ginga
Jann Lee Toshio Furukawa
Leifang Yumi Touma
Christie Kotono Mitsuishi
Helena Douglas
Yuka Koyama
Hikaru Midorikawa
Ayane Wakana Yamazaki
Omega Osamu Saka
System Voice Miyako Endo
Chen Bin Shimada


Dead or Alive 3 received generally very positive reviews following its release. IGN gave the game 9.4 out of 10, giving a lot of praise to the game's graphics, which were considered one of the best examples of Xbox graphics at the time; under the graphics sub-section, reviewer Anthony Chau gave it a 9.9 out of 10, claiming that "only Halo rivals the graphic quality" of the game.

On GameSpot, Dead or Alive 3 received an overall score of 7.9 out of 10; the reviewer also praised the graphics, saying the game "looks absolutely stunning" and was the "best-looking home fighting game ever released" (at the time) but commented that "once you get past its graphics [...] you'll find that Dead or Alive 3 doesn't offer much of anything that hasn't been done in other 3D fighting games."


Packaging artworkEdit

See alsoEdit

Trivia Edit

  • The font style of the Dead or Alive 3 logo became the current style logo for the series.
  • The commands in Dead or Alive 3 were colored to match the controller's face buttons: Xboxx, Xboxy and Xboxb becoming F Button, Punch Button and Kick Button. This has remained consistent for the rest of the series, even on other platforms.
  • In the 11th episode of the sixth season of Buffy the Vampire Slayer entitled "Gone", two of the Trio members, Andrew Wells and Jonathan Levinson, play Dead or Alive 3 at the arcade.

External LinksEdit

v · e · d
Dead or Alive 3
Playable Kasumi - Ryu Hayabusa - Hitomi - Zack - Gen Fu - Brad Wong - Tina Armstrong - Bass Armstrong - Leon - Bayman - Jann Lee - Leifang - Christie - Helena Douglas - Hayate - Ayane
Unlockable Ein
Non-playable characters Chen - Hitomi's father - Mei Lin - Omega - Rolande - Woman in Zack's ending
Gameplay modes Story Mode - Time Attack Mode - Survival Mode - Tag Battle Mode - Team Battle Mode - Versus Mode - Watch Mode - Sparring Mode - Theater - Options
Gameplay terms Attacks - Boss Battles - Character Select - Combo - Counter Blow - Critical Hit - Danger Zone - Game Over - Holds - Knocked Out - Match - Name Entry - Replay - Side Stepping - Special Moves - Stages - Stances - Tag Throws - Attack Change - Throws - Triangle System
Plot subjects DOATEC - Dead or Alive World Combat Championship - Genra (wine) - Mugen Tenshin clan - Project Omega - Runaway shinobi - Shinobi
Martial arts Jeet Kune DoKarate - NinjutsuPi qua quan - Pro-wrestling - Russian martial arts - She quan - T'ai chi quan - Thai-style boxing - Xinyi liuhe quanZui ba xian quan
Other terms Blood Type - Bust/Waist/Hip Measurements - Character Relationships - Credits - Cutscenes - Endings - Openings - System Voice - Tokkosho - Tournament Winners
Aqua Palace - Azuchi - BeachDanger Zone - DOATEC HK - Forest - Ice Cave - Iron Hell - Lorelei - Lost WorldOmega's stage - Pancratium - SnowTaoX Octagon
Dead or Alive 3 Original Sound Trax
Character themes "Blood Tie" - "Cracker" - "Eternity" - "Four Thousand" - "I don't believe it!" - "It's to Show" - "Karma" - "Knifepoint" - "Look Ahead" - "Mayflower" - "Monster" - "Power Shovel" - "Prismatic Butterfly" - "Red Moon" - "Reincarnate" - "Trip" - "True Beauty"
Ending themes "Caribbean Blue" - "Eclipse" - "Firelight Holly" - "Gen-fu's Treasure" - "Goin' for Broke" - "Hunting Time" - "I'll Be There For You" - "Killers" - "Magic In The Night" - "The Moon Leads Her To..." - "Perpetual Motion" - "Reaction" - "Route X" - "Son Of The Dragon" - "Start In Life" - "Sunny Side" - "War Zone"
Other tracks "A Wind" - "Amazing" - "Conditioning" - "Deep Impact" - "Home Tonight" - "Nine Lives" - "Stand Up" - "X-ray" - "X-ray Reflecting Mirror"
Command lists - Costumes - Fighting quotes - Merchandise - Promotional Artwork and Wallpapers - Survival Mode Items - Tag Throws
v · e · d
Main series Dead or Alive - Dead or Alive 2 - Dead or Alive 3 - Dead or Alive 4 - Dead or Alive 5
Spin-offs and related titles Dead or Alive++ - DOA2: Hardcore - Dead or Alive Ultimate - Dead or Alive Online - Girls of DOA BlackJack - Dead or Alive Dimensions - Dead or Alive 5+ - Dead or Alive 5 Ultimate - Dead or Alive 5 Last Round
Dead or Alive Xtreme sub‑series Dead or Alive Xtreme Beach Volleyball - Dead or Alive Xtreme 2 - Dead or Alive Paradise - Dead or Alive Xtreme 3
Canceled games Dead or Alive: Code Chronos - Project Progressive
Related series Ninja Gaiden series - Virtua Fighter series - Warriors series
Playable characters Main cast Kasumi - Zack - Ryu Hayabusa - Bayman - Leifang - Gen Fu - Tina Armstrong - Jann Lee - Bass Armstrong/Mr. Strong - Ayane - Helena Douglas - Leon - Ein - Hayate - Hitomi - Brad Wong - Christie - La Mariposa/Lisa Hamilton - Kokoro - Eliot - Rig - Mila - Momiji - Rachel - Marie Rose - Nyotengu - Honoka
Secondary Kasumi α - Shiden - False Kasumi - Phase 4
Final bosses Raidou - Bankotsubo - Genra - Alpha-152
Guest characters SPARTAN-458 - Rio - Akira Yuki - Sarah Bryant - Pai Chan - Jacky Bryant - Naotora Ii - Mai Shiranui
Non-playable characters Main series Alicia Armstrong - Anastasia - Anne - Ayame - Burai - Chen - Fame Douglas - Goldie - Hitomi's father - Irene Lew - Isabella - Kuramasan Maouson - Lauren - Maria - Mei Lin - Miyako - Muramasa - Niki - Victor Donovan
Guest characters Ridley - Samus Aran
Non-canon characters Max - Weatherby
Miscellaneous characters Toreko
Gameplay modes Story - Versus - Arcade - Time Attack - Survival - Tag Battle - Team Battle - Training - Online - Spectator - Album - Movies - Fight Record - Titles - Help & Options - Music
Gameplay terms Attacks - Boss Battles - Character Select - Cliffhanger - Combo - Counter Blow - Critical Hit - Danger Zone - Game Over - Holds - Knocked Out - Match - Move Data - Power Blow - Power Launcher - Replay - Side Stepping - Special Moves - Stages - Stances - Tag Throws - Attack Change - Triangle System
Plot subjects DOATEC - Dead or Alive World Combat Championship - Mugen Tenshin clan - Ninpo - Nukenin (missing shinobi) - Project Alpha - Project Epsilon - Shinobi - Tengu
Other terms Blood Type - Bust/Waist/Hip Measurements - Character Relationships - Credits - Cutscenes - Endings - Glasses - Openings - System Voice - Tournament Winners
More information and archives
Actors - Canon timeline - Command Lists - Costumes - Fandom - Gameplay - Items - Locations - Martial arts - Media - Merchandise - Movies - Music - Soundtracks - Staff - Stages - Tag Throws

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